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Privacy policy

Privacy Policy

1. Information about the Collection of Personal Data

Personal data refers to all data that can be related to you personally, e.g., name, address, email addresses, user behavior.

Controller pursuant to Art. 4 (7) GDPR:

SugaBeast GmbH & Co. KG
Represented by: Matthias Niegel
Friedrich-Ebert-Str. 37
64342 Seeheim-Jugenheim
Germany

Email: contact@sugardad.eu
Website: www.sugardad.eu

When you contact us via email or contact form, the data you provide (email address, name, phone number if applicable) will be stored to process your request. This data will be deleted when no longer necessary or restricted if legal retention obligations apply.

2. Collection of Personal Data When Visiting Our Website

When using the website for informational purposes only, we collect only the data your browser transmits:

  • IP address
  • Date and time of request
  • Time zone difference (GMT)
  • Request content
  • Access status / HTTP status code
  • Data volume transferred
  • Referrer URL
  • Browser
  • Language and browser version
  • Operating system

These are required to ensure website functionality, stability, and security.

3. Legal Basis for Processing

Processing is based on:

  • Consent (Art. 6(1)(a) GDPR)
  • Contract fulfillment (Art. 6(1)(b) GDPR)
  • Legal obligation (Art. 6(1)(c) GDPR)
  • Vital interests (Art. 6(1)(d) GDPR)
  • Legitimate interests (Art. 6(1)(f) GDPR)

4. Your Rights

You have the following rights:

  • Access (Art. 15 GDPR)
  • Rectification (Art. 16 GDPR)
  • Erasure (Art. 17 GDPR)
  • Restriction (Art. 18 GDPR)
  • Data portability (Art. 20 GDPR)
  • Complaint to supervisory authority (Art. 77 GDPR)

5. Right to Withdraw Consent

You may withdraw your consent at any time with future effect.

6. Right to Object

You have the right to object to processing based on legitimate interests.
You may also object at any time to processing for marketing purposes.

7. Right to Erasure

Data is deleted according to Art. 17 and 18 GDPR unless legal retention obligations apply.

Retention periods in Germany:

  • 6 years (commercial law)
  • 10 years (tax law)

8. Contact

When contacting us via form or email:

  • Data is stored to process your request
  • No data is shared with third parties
  • Legal basis: Art. 6(1)(b) GDPR

9. Use of Cookies

We use cookies to:

  • Improve usability
  • Store preferences
  • Analyze usage

Cookies do not harm your device.

10. Tracking Tools

Tracking measures are used for:

  • Website optimization
  • Statistical analysis

Legal basis: Art. 6(1)(f) GDPR

11. Web Analysis and Optimization

Used to analyze visitor behavior and improve website performance.

  • Includes pseudonymized data
  • May involve A/B testing
  • No direct identification of users

12. Klaviyo

We use Klaviyo for:

  • User behavior analysis
  • Personalized marketing (e.g., newsletters)

13. Use of Google Analytics

Google Analytics is used for:

  • Website analytics
  • Usage reports
  • IP anonymization enabled
  • Data may be transferred to the USA

14. Facebook Pixel

Tracks user actions after clicking Facebook ads.

Used for:

  • Conversion tracking
  • Ad optimization

15. Snapchat Pixel

Tracks user behavior after Snapchat ads for:

  • Analytics
  • Marketing optimization

16. TikTok Pixel

Used to:

  • Track conversions
  • Improve advertising performance

17. Google Ads Pixel

Used to:

  • Measure effectiveness of ads
  • Optimize campaigns

18. Admetrics

Used for:

  • Marketing analytics
  • Optimization of campaigns

19. Provision of Online Services and Hosting

We use hosting providers to:

  • Deliver website content
  • Store data
  • Ensure security

Server logs include IP address, browser, access time.

20. Cloud Services

We use cloud services for:

  • Communication
  • Document management
  • Data storage

21. Plugins and Embedded Content

We integrate third-party content such as:

  • Videos
  • Images
  • Social media buttons

These providers process IP addresses to deliver content.

22. Social Media Plugins

We use plugins such as:

  • LinkedIn
  • Instagram

Data is transferred only after user interaction (click).

23. Social Media Presence

We operate profiles on social networks to:

  • Communicate with users
  • Provide information

Data may be processed outside the EU.

24. Data Protection in Application Process

Applicant data is processed:

  • For recruitment purposes
  • Based on GDPR and BDSG

Data is deleted after 6 months unless consent is given for longer storage.

25. Data Processing and Transfer to Third Parties

Data may be shared with:

  • Service providers
  • Authorities
  • Partners

Only when legally permitted.

26. Commercial and Business Services

We process data of:

  • Customers
  • Business partners

For:

  • Contract execution
  • Communication
  • Administration

27. Planning, Organization, and Tools

We use third-party tools for:

  • Project management
  • Communication
  • Business operations

28. Data Security

We use:

  • SSL encryption (up to 256-bit)
  • Security measures to prevent unauthorized access

29. Updates to This Privacy Policy

This policy is valid as of February 2022.

We may update it due to:

  • Legal changes
  • Website improvements

Latest version:
https://ia-international.de/privacy